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Magic Scores Gold at “Big 3” Advertising Awards


NAGOYA, Japan – Menicon Co., Ltd.’s "Magic," a daily disposable contact lens pack that provides wearers with both functionality and ultra-thin portability through its minimalist design, won the 2012 Gold Award for Brand and Identity Experience at the Cannes Lions International Festival of Creativity. Gold Awards for package design were also clinched at the CLIO and The One Show awards, adding to Magic’s list of accolades.

Magic has also received high praise for its integrated marketing approach, which conceives of a product’s name, package design, logo, website, communications and advertising holistically, up to and including in-store merchandising. The effectiveness of this approach has been evidenced in the range of awards Magic has garnered thus far, and Menicon is confident that it will be further validated by consumer demand when Magic becomes available throughout Japan starting in August.

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Menicon’s “Magic” Takes Gold at Asia Pacific Advertising Festival 2012


Menicon's "Magic" Takes Gold at Asia Pacific Advertising Festival 2012

World's Thinnest Daily Disposable Contact Lens Featuring Flat Pack Technology

 NAGOYA, Japan–()–Menicon Co., Ltd.'s "Magic," the world's thinnest daily disposable contact lens, won a Gold Award in the Design Lotus category at the Asia Pacific Advertising Festival (ADFEST) in Pattaya, Thailand from 18–20 March. In addition to the Gold Award for best logo, package design and overall communication plan, Magic also won three Silver Awards, making it the most awarded product in the Design Lotus category.

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