Magic Scores Gold at “Big 3” Advertising Awards

NAGOYA, Japan – Menicon Co., Ltd.’s "Magic," a daily disposable contact lens pack that provides wearers with both functionality and ultra-thin portability through its minimalist design, won the 2012 Gold Award for Brand and Identity Experience at the Cannes Lions International Festival of Creativity. Gold Awards for package design were also clinched at the CLIO and The One Show awards, adding to Magic’s list of accolades. 


Magic has also received high praise for its integrated marketing approach, which conceives of a product’s name, package design, logo, website, communications and advertising holistically, up to and including in-store merchandising. The effectiveness of this approach has been evidenced in the range of awards Magic has garnered thus far, and Menicon is confident that it will be further validated by consumer demand when Magic becomes available throughout Japan starting in August. 

Magic’s Big 3 Advertising Awards

The awards competitions considered to be the three most important in advertising are the Cannes Lions International Festival of Creativity, The One Show and the CLIO Awards.

Cannes Lions International Festival of Creativity

Category   Title  Advertising Company 
Brand & Identity Experience 


Magic's logo, package design, overall communication 
(home page, retail-level tools such as transit and print media advertisements, shopping bags, etc.)

Dentsu, Inc.
Drill Inc.
PARTY, Inc. 

Packaging Design 


Design of Magic's primary and secondary packagin

The One Show 
Package Design Campaign 


Design of Magic's packaging and campaign

CLIO Awards 




Design of Magic's primary and secondary packaging

Point of Purchase 


Magic's retail-level tools such as posters, shopping bags, pamphlets, etc. 



Magic concept book

About Cannes Lions

Cannes Lions began as a part of the Cannes International Film Festival as a competition for movie theater advertisement films, but became independent from 1954 as the Cannes Lions International Advertising Festival. In 2011 the name was changed to the Cannes Lions International Festival of Creativity. It is now the most highly-regarded of many international advertising awards due to its large scale, jury composition, and high level of submissions and winning entries. The 2012 Festival was held in mid-June in Cannes, France.

For more information, please visit http://www.canneslions.com

About The One Show

The One Show is an esteemed advertising award sponsored by the One Club, a non-profit organization formed to discover and foster talent in young creators. It has three large categories: One Show, targeting advertisements; One Show Interactive, targeting Internet-related work; and One Show Design, focusing on design. The 2012 awards ceremony was held in New York in May.

For more information, please visit http://www.oneclub.org

About the CLIO Awards

Often called “the Pulitzer of the advertising world” on account of its comprehensive point of view, this international advertising award has had an illustrious history since its establishment in 1959. Judges from across the world participate to select creative and innovative advertisements. The 2012 awards ceremony was held in New York in May.

For more information, please visit http://www.clioawards.com

About Magic

Brand name: 1day Menicon Flat Pack

Magic’s novel flat pack, created through Menicon’s proprietary technology, measures an astonishing thickness of just 1mm, about the same as a credit card. As the world’s flattest and most compact lens pack, Magic offers unprecedented convenience for storage and carrying. The flat-pack’s unique design is also highly hygienic. Besides ensuring easy lens removal, it exposes the outer surface of the lens first, reducing the possibility of touching the inner surface of the lens and therefore the risk of bacteria or debris from coming into contact with the eye. The flat pack also allows printing on both sides, something not possible with conventional packaging.

For more information, please visit http://magic.menicon.co.jp/

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